Meet the MUA Behind
Makeup Match
Why I Created Makeup Match.
FROM FRUSTRATION TO INNOVATION
“As a makeup artist and coach of over 11+ years, I’ve spent countless hours helping women who felt lost in the overwhelming world of cosmetics. They’ve tried product after product, follow advice from beauty counters or influencers, and still feel stuck. I realised the problem wasn’t with them—it was with the industry as a whole. Makeup shouldn’t feel like a guessing game. It should be enjoyable, easy, and exciting.
That’s why I created Makeup Match—a world-first online service powered by our exclusive Custom Beauty Intelligence (CBI) technology. It’s designed to give every woman, no matter her age or lifestyle, the tools she needs to feel confident and look her best every day.”
“I created Makeup Match to solve a problem so many women face—overwhelm and confusion when it comes to makeup.”
A Revolutionary Approach to Makeup
Unlike beauty counters or paid social media ads, Makeup Match doesn’t sell you on products you don’t need or unqualified advice that doesn’t work for you. Here’s how we’re different:
Custom Beauty Intelligence (CBI): Exclusive first-of-it’s-kind technology that analyses your unique features, lifestyle, and preferences.
Expert Guidance: Step-by-step instructions and tutorials created by an experienced makeup coach.
Real Results: Makeup that fits your life and your budget, from workdays to weekends, chosen to create a look that’s natural, fresh, and polished, without putting a strain on your bank account.
Custom Beauty Intelligence
Like AI, but much more gorgeous.
Makeup Match is powered by our exclusive Custom Beauty Intelligence (CBI), a world-first technology designed to revolutionise the way you do makeup. Think of it like AI—but for beauty. CBI analyses your unique features, skin, style, and lifestyle to create a makeup routine that’s tailored specifically to you.
With a constantly updated database of professional, tried-and-tested products, CBI cuts through the noise to recommend only the best - products that are reliable, user-friendly, and proven to deliver results. Say goodbye to the overwhelm of options, pushy beauty counter staff and influencer hype.
CBI works like the brain of an experienced makeup expert in the palm of your hand, always without any bias or judgment. It’s super smart, precise, and completely focused on one thing: helping you look and feel better, effortlessly.
Because the right products, paired with the right techniques, can make all the difference—and CBI knows exactly what you need.
Our Promise to You
Simplifying Makeup, Encouraging Beauty!
Makeup Match is the missing piece in the massive makeup industry. Our mission is to simplify the makeup shopping and application process for busy women who simply want to look and feel amazing without the overwhelm. We’re here to give you the confidence to step into every day knowing your makeup works for you, not against you.
